Last year was the energizing honeysuckle, a reddish pink.
This year is Tangerine Tango, a lively shade of orange.
Leatrice Eiseman, color specialist and executive director of the Pantone Color Institute®, states about Tangerine Tango: "Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."
It may remember also some tone of stony coral.
People's reaction has been fun since Tangerine Tango is a very strong nuance. Someone is actually terrified by the idea to wear it! I personally like it, both used just in details